Our aim

DELIVER HIGH QUALITY MARKETING AND COMMUNICATIONS TO SUPPORT MESSAGING AND ENGAGEMENT OF PEOPLE FROM PRIORITY AUDIENCES IN ACTIVE LIVES.

What have we done?

Part of this priority is to look at ‘celebrating the collective success of organisations and individuals delivering positive outcomes through physical activity and sport in line with the ambitions of Greater Manchester Moving.’ An example of this is through one of GreaterSport’s flagship events, the Greater Manchester Sports Awards.

The 2018 Greater Manchester Sports Awards, took place on 16th November at Emirates Old Trafford with over 500 guests in attendance. The event celebrated the outstanding commitment and achievements made in physical activity and sport across Greater Manchester over the past 12 months.

The event saw the introduction of The Greater Manchester Mayor’s Award, which was selected and presented on the night by Mayor Andy Burnham. The Greater Manchester Mayor’s Award will award an individual or organisation who is showing outstanding Commitment to GM Moving. This commitment could be as part of their day job or it could be a voluntary role they take on in the local community.

The night featured the motivational guest speaker Claire Lomas who was an active sportswoman at the top level of event riding, when in 2007 a freak accident left her paralysed from the chest down. Claire has not let this hold her back, going on to complete many amazing challenges, including completing the 2018 Greater Manchester Marathon in a robotic suit.

The winners;

  • Greater Manchester Mayor’s Award; Greater Manchester Ability Counts League
  • Sports Achiever of the Year sponsored by Total Swimming Pools; Ewan Wilson (Salford)
  • Disabled Sports Achiever of the Year supported by Greater Manchester Health and Social Care Partnership; Danny Royle (Salford)
  • Changing Lifestyle Award sponsored by The Daily Mile; Sally Skellern (Wigan)
  • Volunteer of the Year sponsored by Emirates Old Trafford; Andy Steel (Oldham)
  • Coach of the Year sponsored by William Hare Group; Jane Dennison (Trafford)
  • Unsung Hero of the Year sponsored by HGA Creative; Vivien Makin (Bury)
  • School Commitment to PE and Sport Award sponsored by University Academy 92; Russell Scott Primary School (Tameside)
  • Club of the Year sponsored by Steroplast; Dom Doyle F.C. (Tameside)

Brand refresh

At the Greater Manchester Sports Awards GreaterSport launched their new look brand. In previous years we have become more strategic and partner focussed but the GreaterSport brand had not transitioned along that journey. The brand refresh was informed by partner feedback and aimed to align GreaterSport’s brand with our work and our audience.

Case Study

Dom Doyle FC was formed in 2015 with no money, a second-hand kit and three footballs. It was formed in memory of Dominic Doyle; a popular, talented and hard-working footballer, who was only 21 years old when he was murdered in Denton whilst trying to protect his friend from a knife-wielding gang in 2015.

Dom Doyle FC was formed with a view that their club wasn’t just going to be about football, it was going to bring people together and create a community. It would create a family of people from a variety of backgrounds and professions, who share the same vision; play good football in the spirit of the game, keep Domonic’s memory alive and raise awareness of knife crime!

Three years later and they now have four teams playing, been awarded Manchester FA ‘Team of the Year’ award and won 3 cups last year.

Off the pitch they have been just as successful; they have created a community at the club, they allow community groups to use their venue, they renovated a derelict clubhouse and they have supported a number of fundraisers with kit or transport. They have then been true to their vision when setting up, they were part of a Channel 5 documentary about Dominic Doyle’s murder and followed this up visiting local primary and high schools in the area to speak to young people and raise the awareness of knife crime, encouraging young people to avoid getting involved with drugs, gangs and knife crime.

Further Details

More information on the Greater Manchester Sports Awards can be found here. Please contact karenb@greatersport.co.uk to find out more about our wider marketing work.